Q1
Who is your primary audience?
Your audience is mostly...
🏢 Enterprise / Corporate / B2B
→ Synthesia
🎨 Creators / YouTubers / Indies
→ HeyGen / Runway
📚 Course creators / Educators
→ Synthesia + HeyGen
🎬 Filmmakers / Motion designers
→ Runway
What type of video content do they make?
🧑💼 AI avatars / talking heads
→ Synthesia / HeyGen
✨ Generative / effects video
→ Runway
🔄 Video translation / dubbing
→ HeyGen
❓ Not sure / mixed audience
→ All three
Q2
What's your #1 earning priority?
You want...
💰 Highest commission rate
HeyGen 35%
📈 Longest recurring revenue
Synthesia 25% × 12 mo
🎯 Best cookie window
Synthesia 60 days
🚀 Fastest first payout
HeyGen (auto-approve)
How much does your audience pay?
💎 High-value / enterprise ($50+/mo)
→ Synthesia
💳 Mid-market ($20–50/mo)
→ HeyGen
🆓 Entry-level / freemium start
→ Runway
❓ Varies widely
→ Promote all three
Q3
How long does your audience take to decide?
Decision cycle of your audience...
🐢 30–60+ days (research-heavy)
Synthesia 60-day cookie
⚡ Under 30 days (fast converter)
HeyGen 35% rate
🔄 Mixed / depends on content type
Both + Runway
How do you reach them?
📝 Blog / SEO content
→ Synthesia (60d cookie)
📺 YouTube / Social
→ HeyGen / Runway
📧 Email marketing
→ All three
🎯 Paid ads / high-intent traffic
→ HeyGen (fastest ROI)
If you target B2B / enterprise buyers → Promote Synthesia
Synthesia's Fortune 100 customer base, 12-month recurring window, and 60-day cookie make it the strongest affiliate program for B2B and corporate audiences. Enterprise buyers take 30–60 days to decide — Synthesia's 60-day cookie captures the full decision cycle. At $50+/mo average plan prices, each referral generates ~$150/year.
View Synthesia Details →
Full Comparison →
If you target creators / indie / SMB → Promote HeyGen
HeyGen's 35% commission is the highest in the AI video space. Creator audiences convert faster, have lower price sensitivity, and benefit from HeyGen's video translation and avatar cloning features. At $30/mo avg plan, each referral earns $31.50 in 3 months. Volume affiliates with creator audiences maximize earnings here.
View HeyGen Details →
Full Comparison →
If you want the complete coverage strategy → Runway too
Runway serves the creative / filmmaking / motion design audience that Synthesia and HeyGen don't fully cover. Its 20% × 12-month recurring is solid, and its free tier attracts beginners who eventually upgrade. The Creative Partners Program (free Max plan) is also an option for YouTubers and educators who want value exchange without a direct payout.
View Runway Details →
At a Glance: All Three AI Video Programs
Synthesia
25% × 12 mo · 60-day cookie · $50/mo avg plan
B2B / Enterprise · Fortune 100 customers · Rewardful
HeyGen
35% × 3 mo · 30-day cookie · $30/mo avg plan
Creator / SMB · Video translation · Rewardful
Runway
20% × 12 mo · 30-day cookie · $35/mo avg plan
Filmmakers / Creators · Gen-3 models · In-house
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